1933 "F" Super Two-seater with Ford 10 hp engine
1933 was a vintage year for Morgan, bringing in its train a large number of world records and the advent of a new model fitted with a Ford engine. With its flat radiator this was the most popular three-wheeler ever produced and encouraged a number of firms to copy the idea. 
In 1936, after a prototype had been tested in trials and on the track, a four-wheeler was exhibited at the London and Paris Exhibitions. The new model was called the Morgan Four Four to differentiate it from the three-wheeler, indicating four cylinders and four wheels. The car had a Z section full width steel chassis with boxed cross members and the body was an ash (baseball bat wood) frame paneled in aluminum. The combination provided the durability of a coachbuilt car with the lightness required for a sports car. The car was an immediate success.