The Pickersleigh Road Factory
Situated on the Madresfield estate, the new factory was opened in 1918 and H.F.S. Morgan's daughter, Sylvia laid the cornerstone. This is now the site of the present factory, which has traditionally been known as the "Works". 
Mr. George Goodall joined the firm in 1925, taking over the position of General Manager from Mr. A Hales who had been with H.F.S since 1911. George went on to become Managing Director of the Company, a position from which he retired at the end of 1958 while still retaining a seat on the Board.